The proliferation of transparency in the digital era is massive and boldly demanded. From KFC’s mysterious herbs to Instagram’s ever-changing algorithm, everybody is looking for the “secret sauce” that’s presumably separating small companies from the big ones. And in this noisy world of funky-businesses, many well-known brands have learned that keeping the recipe for their “secret sauce” to themselves is the best thing they can do.
From secret marketing recipes to mind-blowing stories, here are 17 facts about some of the world’s most gigantic companies.